Senior Fundraising Associate, Print Marketing
Consumer Reports
Yonkers, New York 10703

Job Description


Under the guidance of the Director, the Senior Fundraising Associate will be responsible for developing and executing fundraising direct mail campaigns for programs with donations up to $1,000. He/she will also be the main liaison with the digital marketing team working on digital initiatives in support of these programs.


  • Executes fundraising direct mail campaigns to increase donor loyalty, reactivate lapsed donors, and increase donor retention; also responsible for cultivation of donors to the higher levels of giving.
  • Works with outside agencies to develop distinctive creative and copy as well as the internal database team on selecting the names for each campaign.
  • Assists with budgeting and reforecasting for fundraising print programs.
  • Develops the schedules for print fundraising campaigns.
  • Works with Director to develop testing ideas and ask amount strategies.
  • Creates lettershop laser instructions.
  • Works closely with the Digital marketing team to ensure consistency across channels.
  • Performs other duties of department but not that of a higher level.


  • Bachelor's degree in related field.
  • At least five years of progressively responsible direct response fundraising experience, with a proven track record of successful results.
  • Experienced in budgeting and managing to a P&L.
  • Excellent analytical and organization skills.
  • Skilled in Microsoft suite of products, particularly Excel.
  • Adept at the Google suite of products, including documents, sheets, slides.
  • Good interpersonal skills and able to work effectively as a member of a team.
  • Effective communicator, both written and verbally.
  • Experience with membership programs a plus.

Success Criteria:

  • Data-driven, fact-based and consumer-focused, anticipates impacts on key audiences
  • Instills trust and integrity
  • Leads with urgency and purpose, focusing self and others on action and results with a focus on Key Performance Indicators (KPIs) and consumer impact
  • Experiments and learns from both successes and failures and responds quickly with course corrections based on CR's best interests
  • Leverages knowledge of the competitive landscape, marketplace trends, best practices and technology to improve CR's ability to compete
  • Able to adjust to changing priorities.


Date Posted : 05/02/2019